Thursday, November 13, 2008

Schematic comes from the word scheme




Plotting and scheming, trademark pimp strategies. We call it mapping and schematics. Same slop, different prison lunch line. Plotting and scheming using sales data, graphs, pie charts. "You have been selected from a small group of retailers in the City that we are targeting to increase sales." Woop, woop. Target, increase, sales. Buy our stuff and kick the competition in the balls!

Next time you are standing anywhere there are packaged goods from a magazine rack, the medicine aisle at the super market to the beer cooler, remember that immense resources are expended in the all out warfare that is waged between suppliers and distributors to determine exactly where each item is placed on a shelf. I have seen fistfights over whether a beer goes on the handle or the hinge. As one of the biggest beer pimps I know says, "yeah, that's pimp shit".

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